The Alliance Benefits Proof Process News Members Contact Connect Microsoft Ads now Connect Google Ads now Go to Meta Ads connection
Platform news
Europe's leading performance alliance

Exclusive member advantages on Microsoft Ads, TikTok & Pinterest

Elite Partner status, attractive cash-backs and vouchers, exclusive closed betas and priority expert support — together we get the most out of every platform.

Connect Microsoft Ads now Connect Google Ads now Go to Meta Ads connection See the benefits
Microsoft Ads: instant audit, actionable optimisation ideas and a check for potential kickbacks and vouchers. Monitoring is optional.
Microsoft Advertising TikTok Ads Pinterest Ads EMEA reach
15×
Microsoft Elite Partner
25×
Channel Partner Awards
>4 Bn
Ad-spend on Google
>60 M
Ad-spend on Microsoft
Platform news

What's new in Microsoft, TikTok, Pinterest & ChatGPT Ads

Regularly curated platform releases and announcements from official sources — for alliance members.

Last updated: —
The Alliance

One alliance. The combined strength of Europe's best.

The Microsoft Ads Excellence Alliance by Adscale unites leading performance agencies and industry experts. Joining means access to cutting-edge innovations, shared knowledge, enhanced credibility and greater opportunities for growth and collaboration.

Together we cover 5 of the 6 top channel partners and 8 of the top 20 e-commerce players — a network you simply cannot build alone.

01

Expertise

Award-winning specialists across every discipline.

02

Solutions

Proven playbooks for every challenge and market.

03

Capabilities

Technology, data and infrastructure at scale.

04

Services

End-to-end support from strategy to execution.

Benefits for agencies

Six reasons to join the alliance

Everything you need to win on Microsoft Ads — status, support, capital and access.

Top-level support

Highest, prioritised Microsoft support with fast, qualified answers and a dedicated expert fastlane for Shopping, Audience and technical topics.

Elite Partner status

Inherit Microsoft's highest partner level. Use the Elite Partner badge and get officially listed — strengthening your positioning as a high-profile agency.

Exclusive closed betas

Early access to closed betas and special offers — currently including advertising on Netflix and the CTV network to boost your reach.

Cash-back & vouchers

Attractive cash-backs on your ad-spend, paid out regularly — plus client vouchers to try new formats risk-free.

Expert team for growth

Tap into a pool of shared experience and best practices, backed by an expert team dedicated to accelerating your growth.

High-profile network

Become part of an alliance of award-winning members and industry experts with unparalleled competence across EMEA.

Platform reach

Grow across every platform

From Microsoft's premium network to TikTok and Pinterest — reach high-value audiences far beyond search.

Bing
Microsoft Edge
Outlook
Microsoft Start
Yahoo
DuckDuckGo
Ecosia
Forbes
TikTok
Pinterest
Award-winning members

Certified at the highest level

The alliance combines the top partner statuses across every major platform.

15×
Microsoft Advertising Elite Partner
15×
Google Premier Partner
25×
Google Channel Partner Awards
5×
TikTok Marketing Partner
5×
Meta Business Partner
3×
Amazon Ads Advanced Partner
How it works

Let's get started — in six simple steps

A clear, transparent onboarding from first call to first cash-back.

01

Understand your business

We start by getting to know your agency, your clients and your goals.

02

Mutual NDA

A mutual non-disclosure agreement to protect both sides from day one.

03

Specialist campaign audit

During alliance onboarding, we review selected accounts with Microsoft specialists and pinpoint additional quick wins.

04

Paperwork

Clear terms for services, cash-back and vouchers — full transparency, mutual compliance.

05

Link accounts

Link your entire shell or individual ad accounts at any time and receive an immediate first audit — you keep full control.

Connect now →
06

Vouchers & cash-back

Receive your vouchers, send your invoice, and start earning quarterly cash-back.

Beyond Microsoft

Three platforms with real growth potential

While everyone fights over Google and Meta, we open the underrated channels with the best return.

Microsoft Advertising

Lower competition, higher margins

A high-value audience on Bing, Edge and the Microsoft network — with lower CPCs and strong conversion rates.

Connect Microsoft Ads now
TikTok Ads

Reach where attention happens

The fastest-growing ad environment for performance and branding — with creative formats that convert.

Check your TikTok potential now
Pinterest Ads

Ready-to-buy audiences

Reach users in the discovery and planning phase — ideal for e-commerce and visual-first brands.

Check your TikTok potential now
TikTok expertise across the network

Two specialist paths for TikTok

From strategic brand development to rapid potential analysis and end-to-end campaign execution: two specialist offerings from our network.

Premium Agency Official provider website

Clock_Agency

A specialist TikTok agency for social commerce—from strategy and TikTok Shop setup to paid media, content and creator activation.

TikTok Shop Paid Media Content & Creators
Explore Clock_Agency
Premium Solution Official provider website

clickrock.io

The free live check analyses a website, its market and demand, then turns the findings into a concrete TikTok strategy. Setup, tracking, video ads and ongoing optimisation can subsequently be handled end to end—directly or white-label.

Free live check Campaign strategy End-to-end execution
Check your TikTok potential

“Premium Agency” and “Premium Solution” are Adscale classifications for independent specialist offerings in our network—not TikTok certifications. Each card links directly to the provider's official website.

Alliance members

Award-winning agencies & specialists

Some of the strongest performance and e-commerce players across the DACH region and beyond.

Adference
xpose360
42DIGITAL
adsuits
Klickpiloten
Wortspiel
webnetz
OMSAG
Maren Ockels
adSoul
Keywordio
Winston Bros.
Selected client references

Brands that trust the Alliance

and many more
Technology partners

Connected to the leading commerce ecosystem

A strong technology foundation for measurement, commerce and scalable growth.

and many more
Free account check

Connect your accounts. See opportunities instantly.

Connect Microsoft Ads for an instant audit of every account you authorize, with actionable improvement and optimisation recommendations plus an eligibility check for potential kickbacks and vouchers. Monitoring is optional.

Immediate audit across all authorized accounts
Kickback eligibility & voucher check
Optional ongoing account monitoring
Connect Microsoft Ads now
Adscale uses the connection only for read-only analysis and never changes campaigns. Your password stays with Microsoft, and you can revoke access at any time. No Microsoft Ads data is stored on adscale.ae itself.
Adscale Connect

Your agency’s Meta Ads accounts

Audits for your agency’s Meta ad accounts: connect Meta Ads in the Adscale partner portal to get an overview of all ad accounts, an error check and in-depth account audits. You grant read-only access directly with Meta and choose the ad accounts there. Results are deleted automatically after seven days, and the connection does not change campaigns.

Go to Meta Ads connection About the Meta Ads connection → How we use your Meta data → Meta connection terms →

Requires a partner portal login. Access depends on your Meta account permissions and the app’s approval status at Meta.

Contact

Talk to us

For business enquiries or potential collaborations, reach out directly. We look forward to your message.

Emailinfo@adscale.ae
RegionEMEA · Adscale FZCO, Dubai
ForPerformance agencies & partners