The Alliance Benefits Proof Process News Members Contact Partner Login
Adscale updates
Expected by 25 Jul 2026·New Microsoft Ads contract for Q3 & Q4 From 15 Jul 2026·Vouchers & kickbacks on Pinterest Ads — including existing accounts From 15 Jul 2026·Vouchers & kickbacks on TikTok Ads — for new clients From 1 Aug 2026·TikTok Ads 360° solution goes live for partners
The Microsoft Ads Excellence Alliance · by Adscale

Give your agency an unfair advantage on Microsoft Ads, TikTok & Pinterest

Join Europe's leading performance alliance and inherit Elite Partner status, attractive vouchers, coupons and project-based kickbacks, exclusive closed betas and priority expert support — from Microsoft Ads to TikTok and Pinterest.

Microsoft Advertising TikTok Ads Pinterest Ads EMEA reach
15×
Microsoft Elite Partner
25×
Channel Partner Awards
>4 Bn
Ad-spend on Google
>60 M
Ad-spend on Microsoft
Market news

What's new on Microsoft, TikTok & Pinterest Ads

A daily market screen of the most relevant platform releases and announcements — curated for alliance members.

Last updated:
The Alliance

One alliance. The combined strength of Europe's best.

The Microsoft Ads Excellence Alliance by Adscale unites leading performance agencies and industry experts. Joining means access to cutting-edge innovations, shared knowledge, enhanced credibility and greater opportunities for growth and collaboration.

Together we cover 5 of the 6 top channel partners and 8 of the top 20 e-commerce players — a network you simply cannot build alone.

01

Expertise

Award-winning specialists across every discipline.

02

Solutions

Proven playbooks for every challenge and market.

03

Capabilities

Technology, data and infrastructure at scale.

04

Services

End-to-end support from strategy to execution.

Benefits for agencies

Six reasons to join the alliance

Everything you need to win on Microsoft Ads, TikTok and Pinterest — status, support, incentives and access.

Top-level support

Highest, prioritised Microsoft support with qualified answers within 12 hours and a dedicated expert fastlane for Shopping, Audience and technical topics.

Elite Partner status

Inherit Microsoft's highest partner level. Use the Elite Partner badge and get officially listed — strengthening your positioning as a high-profile agency.

Exclusive closed betas

Early access to closed betas and special programs — currently including advertising on Netflix and the CTV network to boost your reach.

Vouchers & kickbacks

Attractive vouchers and coupons for your clients — plus project-based kickbacks to test new formats and reward growth.

Expert team for growth

Tap into a pool of shared experience and best practices, backed by an expert team dedicated to accelerating your growth.

High-profile network

Become part of an alliance of award-winning members and industry experts with unparalleled competence across EMEA.

Microsoft Ads reach

Grow your business with Microsoft Ads

One network, dozens of premium placements — reaching a high-value audience far beyond search.

Bing
Microsoft Edge
Outlook
Microsoft Start
Yahoo
AOL
DuckDuckGo
Ecosia
Forbes
WebMD
Qwant
Startpage
Award-winning members

Certified at the highest level

The alliance combines the top partner statuses across every major platform.

15×
Microsoft Advertising Elite Partner
15×
Google Premier Partner
25×
Google Channel Partner Awards
TikTok Marketing Partner
Meta Business Partner
Amazon Ads Advanced Partner
How it works

Let's get started — in six simple steps

A clear, transparent onboarding from first call to first campaign.

01

Understand your business

We start by getting to know your agency, your clients and your goals.

02

Mutual NDA

A mutual non-disclosure agreement to protect both sides from day one.

03

Campaign audit

We audit your accounts side-by-side with Microsoft specialists and pinpoint quick wins.

04

Paperwork

Clear terms for services, vouchers and project-based kickbacks — full transparency, mutual compliance.

05

Link accounts

Link your entire shell or individual ad accounts — you keep full control and privacy.

06

Vouchers & kickbacks

Receive your vouchers and coupons — with project-based kickbacks along the way.

Platform services

Three platforms — full-service for our partners

For each platform we run full-service campaigns for our partners — with attractive vouchers and project-based kickbacks.

Microsoft Advertising

Lower competition, higher margins

A high-value audience on Bing, Edge and the Microsoft network — with lower CPCs and strong conversion rates.

Attractive vouchers & project-based kickbacks
Pinterest Ads

Ready-to-buy audiences

Reach users in the discovery and planning phase — ideal for e-commerce and visual-first brands.

Vouchers & kickbacks — including existing accounts (from 15 Jul 2026)
TikTok Ads

Reach where attention happens

The fastest-growing ad environment for performance and branding — with creative formats that convert.

Vouchers & kickbacks for new clients + 360° solution (from Aug 2026) Set up a TikTok campaign with Clickrock →
The members

Award-winning agencies & technology partners

Some of the strongest performance and e-commerce players across the DACH region and beyond.

Smarter Ecommerce
verseo
xpose360
42DIGITAL
Adference
adSoul
webnetz
Smarketer
Blue Winston
mai

Ready to join the alliance?

Let's explore how your agency inherits Elite Partner status, vouchers, project-based kickbacks and closed betas on Microsoft Ads, TikTok and Pinterest.

Request an intro call
Contact

Talk to us

For business enquiries or potential collaborations, reach out directly. We look forward to your message.

Emailinfo@adscale.ae
RegionEMEA · Adscale FZCO, Dubai
ForPerformance agencies & partners